Ban on High-Sugar Ads? Is That a Myth or a Truth- All That You Need To Know About the Trends in the Food Industry
Reading Outcome :After reading the article, readers and other followers will get a complete understanding on the latest trends in the advertisement industry.
Reading Time: 15 Minutes
Advertisement is probably the only one visual communication that has no limitations in terms of expressions or ideas or message. But in the recent times, Singapore one of the Asia’s leading and biggest per-capita consumers of sugar have decided that any food advertisement that promotes high sugar substance will no longer be accepted or be displayed for public understanding in the upcoming days.
At first, we thought this was a myth, but after our deep investigation we came to a realization that the above statement is actually true and in fact a lot of advertisements have been censored by the Singapore Ministry of State of Health.
Furthermore, Mr.Edwin Tong the chief person for Singapore Ministry of State of Health in a recent conference remarked that, Singapore will be the first country in the world to impose a ban on high sugar in the next year.
» This sudden change in the advertisement has actually made advertisers and thinkers like us to ponder on a lot of aspects. Not alone that, it has also reminded us that we need to consider a lot of factors like health, emotional and psychological factors while going in for food oriented advertisements.
» Keeping that in mind, we are presenting you with some interesting trends, facts and much more with regard to food advertisements in this blog.
Why the Ban?
This definitely may be one of your questions that you keep going on and off! Let us answer that for you.
» In addition to that a recent statistics revealed that the number of Singaporeans aged 65 will double in the next years. This attempt is to safeguard that population from falling prey to health risks that can prevent their longevity.
» Another area to focus keeping in view of this ban is the increased obesity issues which raises the bar on health standards and global wellness.
» Last but not the least, people are also becoming conscious of their health and in fact a lot of them have cut down on sugar substance or sweeteners which add to the overall calorie count on the whole.
This ban goes to show that this is an era that is going to accept advertisements that aids in overall societal and human progress. Hence it becomes all the more important for the advertisers to know the following for a better leverage.
» Vision: Planning for advertisements that convey the intended purpose is the need of the hour.
» Mission: Having advertisements that are more futuristic and trend oriented is the next possible route to prevent falling from such traps.
» Analytical: Prediction and statistical routing is also the best way to stay ahead of times and to march forward in the advertising field.
The End Notes:
So plan what you want from your advertising and move your strategy accordingly. That’s probably the best way to avoid confusions and leap forward!Click here to know how we as on organization can help you achieve that pinnacle.