How Mazaa, Cocoa-Cola and Other Advertisements Brought Out the Cheer of Pongal Across the Nation?
Reading Outcome : The blog How Mazaa, Cocoa-Cola and Other Advertisements Brought Out the Cheer of Pongal Across the Nation? Is an informative, oriental and associative article that will give you a complete understanding on festival advertisements and other campaigns that are often directed in the pursuit of marketing and sales.
Reading Time: 15 Minutes
The Need for Festival advertisements and the bond it brings out!
Every festival in India has a unique and different purpose At one end it is seen as a religious entity while at the other end it is seen as a great opportunity to spend time with near/dear ones, family friends, relatives and much more. But beyond all the aspects there is no one common aspect that unites the above notion. Wondering what it is it? Well, it is Festival Ads. Though not a new thing, festival advertisements always add a charm to the viewership and also brings in the refreshment in the minds of the people.
In this segment, we will be analysing how Mazaa, Coca-Cola and other advertisements cheered up people during the festival seasons of Pongal much more just not only in deep south but throughout the nation. In addition to that, we will also be focusing on the motives, purposes and other thought process which often plays a crucial role in creating the unique selling proposition (U.S.P) for such advertisements in a dimensional and analytical manner.
5 Unique and Remarkable Advertisements That Celebrated Pongal!
Trivia: Maaza one of the important offerings of CocaCola brand went few miles extra through its quirky advertisement. Though the advertisement was centred upon the theme of festival and family, this one of a kind advertisement added some sense of humour, thought process and most importantly it brough out how Pongal is related to harvest season and at the same time how Mangoes add prosperity value in a very jovial manner.
Data and Fact File: Though it was lauded for its unique conceptualization, the advertisement was actually a different genre on its own! Plus, the advertisement had one plus million viewers.
What was Covered in the Advertisement? One major reason behind the success of this particular advertisement rises from the very way how the advertisement portrayed families and tradition in a more connecting manner. Also, the advertisement did its sales promotion in a covert yet subtle manner.
Trivia: Pongal is a season of harvest and joy! But beneath the celebration lies one concept. ‘The Aspect of Uniting People and Respecting Tradition’. This is the reason why the nation gives importance to this very first festival season. And Hamam went on to explain the concept more beautifully and expressively! What’s more, it even brough together tradition and contemporary thoughts together!
Data and Fact File: The advertisement was released for 2017 Pongal and was broadcasted across various media channels and multiple mediums. Initially the advertisement was used for product promotion later on it was re-channelized to inculcate the values and traditions amongst youngsters.
What was Covered in the Advertisement? Very simple! The one-word family. Keeping that as its theme, this advertisement covered very minute details of the festival and at the same time it also focussed the emotions and sentiments which people exhibit at such moments.
Trivia: This 1990’s advertisement is just not only classy but at the same time brings out good memories, the richness/heritage of our culture, respect for tradition and most importantly the inner awakening of great childhood memories combined with family and the eagerness to welcome festival with such excitement and great expectations in a very heart touching manner!
Data and Fact File: Though it was released in 1990’s, this advertisement went on to win many hearts. Also, the advertisement got noticed in a lot of forums and was appreciated for its amazing thought process in portraying South Indian culture in a very raw and thematic manner.
What was Covered in the Advertisement? Like any other advertisement this commercial too touched upon sentiments and celebrations in a more traditional manner. Another notable thing is the very fact that it brough out the colours of tradition in a very unique manner.
Trivia: A heart-warming advertisement where children get to together make celebrations more meaningful and at the same time more touching with a sense of realism and inner-self connectivity. In short, a well-executed advertisement where traditions and emotion are well balanced out!
Data and Fact File: It came out in 2019 and it was first in the league to stand out in terms of creativity, expression and other nuances of planned advertisements in a very in-depth manner. Plus, this advertisement was lauded by parents for its value- added content.
What was Covered in the Advertisement? A well narrated story where the youngsters start purging the substance from their steel vessels into the earthen pot that is cooking the sweet Pongal. The guardians have apportioned their milk to such a degree, that there is too little milk to do finish equity to the formula. The youngster hero has the response to conquer milk deficiency.
Trivia: A young couple who are forest rangers both out of choice and out of passion have a conversation about Pongal over a phone call and realize how badly they miss their family and start yearning for love and affection. A chance look at the old photo album re-energizes them.
Data and Fact File: This was the most elaborated advertisement from Amazon for its Southern India clients. Also, the advertisement paved way for better branding and more online sales post this advertisement.
What was Covered in the Advertisement? This advertisement was woven into a well-narrated expression. It was a mix of modernism, traditional and values which keeps lingering in the minds of the people.
The Real Story
Deep and Hidden Message
In the Indian culture, in the past there used to be a celebration each day of the year – 365 celebrations in a year – on the grounds that a celebration is an apparatus to carry life to a condition of extravagance and excitement. The entire culture was in a condition of festivity. In the event that today was furrowing day, it was a sort of festivity. Tomorrow was planting day, another sort of festivity. Day after tomorrow was celebration, that was a festival.
These days, a celebration implies they give you an occasion, and you wake up just at twelve early afternoons. At that point you eat a great deal and go for a motion picture or sit in front of the TV at home. It wasn't care for that prior. A celebration implied the entire town would assemble in a spot and there would be a major festival. A celebration implied we got up at four toward the beginning of the day, and effectively, loads of things happened everywhere throughout the house.
To bring back this culture promotions of such kind are executed. Furthermore, it additionally empowers individuals to Celebrate the accounts of India! Commercials are likewise an update that,
· On the off chance that we don't make something like this, when the cutting edge comes, they won't recognize what a celebration is. They will simply eat, rest and grow up without worry for another individual.
· The thought behind this was to make as long as we can remember into a festival. In the event that you approach everything in a celebratory manner, you figure out how to be non-genuine about existence yet totally included.
· There is just a single thing that will transpire which is of any centrality. The rest will sidestep them in light of the fact that with anything that they believe isn't not kidding, they can't show contribution and commitment towards that. That is the entire issue. The section, the mystery of life is to see everything with a non-genuine eye, yet be completely included – like a game. That is the explanation the most significant parts of life are drawn closer in a celebratory manner, with the goal that you don't overlook what's really important.
On a Final Note
The Importance of Festive Advertisements is Much More Than What We Think!
As mentioned in the previous lines, festival advertisements are more than communication. It is all about building relationships, establishing the lost ties, bonding with the ties and most importantly standing together as a family! These advertisements have proven that above statement!