Leveraging The Power Of Communicating With AD Films
Reading Outcome: How acquainted are we with AD films and its nuances? In reality do we really understand its power and benefits? Well, if you are searching answers for the above question, then this is the blog that you are looking for!
Reading Time: 10 Minutes
The Real Story:Can you name any AD films that you saw in the recent times and has touched your heart and mind in a vivid manner? Pause for a minute and think it over. Still, unable to find answers for the above question? Let’s elucidate the common and popular AD films that has not only changed the way we see brands but has also won awards under various dimensions! Here you go.
Birla Sun Life Insurance ‘#KhudKoKarBuland’: Conceptualized by Taproot India, the 3.5 moment film titled 'Khudkokarbuland' demonstrates a dad experiencing preliminary life moments one after the otheryet figuring out how to deal with his child's fantasies just as his own. The film closes with a somewhat strong message of securing your friends and family just as your fantasies, given the eccentrics of life.
Omron ‘TumhaariAmma’: In a transition to advance its home human services items, therapeutic gear producer, Omron revealed a long configuration computerized film titled 'TumhaariAmma'. The 6.46 moment film conceptualized by DentsuMarcom, removes a cut from the wonderful connection between this city working girl and her community mother, and their job inversion in a very touching manner.
WaghBakri Tea ‘RishthonkiGarmahat’: For WaghBakri Tea, its solid taste was the focal point of all brand correspondence until this year. The brand has been hoping to mellow its picture to concentrate on the excellence of associations with tea being an impetus element. Scarecrow Communications developed a theme called ‘RishtonkiGarmahat’ where the ad focuses on a couple reviving their relationship over some tea conceptualized a 4-minute film.
DaburVatika ‘Brave and Beautiful’: Hair care brand, DaburVatika made numerous heads turn with the dispatch of its long configuration advertisement film, 'Valiant and Beautiful'. The advertisement paid a tribute to cancer survivors by highlighting a youthful mother getting back to her normal life post disease. A 4-minute film was conceptualized by Linen Lintas where the hero is a bare lady who has endure malignant growth and is presently back to standard life at home and her working environment.
The Crux:Now you remember these advertisements and the kind of impact it created in the visual world? Such is its power and once we start leveraging it, automatically the results pour in thereby creating the much needed communication flow!
But. Wait! Did you analyze the reason behind us asking you to list out these advertisements? It’s mainly to help you understand the EMC Quotient. Does the word sound familiar to you? Well, it’s not your science term! This is more of psychology and mentality related aspect. When we mean EMC Quotient it stands for Emotional yet Mentality related Communication. Let us elaborate on its functionality.
Emotional:Let us talk about the DaburVatika ‘Brave and Beautiful’ advertisement. Though the commercial sounded logical, it had a lot of emotional connect which everyone could relate to. Especially the scene where the women had to choose between salwar and sari, she reminds herself of the sudden body change and chooses to go with later was a hit amongst the people. Not alone that, it also gives us the sudden thud reminding us of the reality. The main point of having such advertisements is to make the people connect with our message and the underlying theme that will create a huge impact while viewing or sharing the whole segmentSee how G3 Media Works has created impactful advertisements that has brought in the much needed emotional connect
Mentality: An ad is finished only when you no longer can find a single element to remove.” – Robert Fleege”. This statement is highly applicable for this section. Psychologically it’s proven that when people are given an element to associate with, they become mentally sound and alert in no time! That’s how the WaghBakri Tea ‘RishthonkiGarmahat’ ad was formulated despite the storyline being simple. Also, what we need to understand is the fact that such ads not only add to the visual appeal, but also aid in enabling ‘Niche Audience’ which plays a crucial role in dispersing the message in a more transparent and dynamic manner. If creating message oriented AD films is your focus, then G3 Media Works is here to make that a possibility in no time.
Communication: Consider the cases of of Birla Sun Life Insurance ‘#KhudKoKarBuland’ and Omron ‘TumhaariAmma’ TumhaariAmma’advertisements in a more analytical manner. All that it had was pure message relay. In other words, expressing the real need was its theme. Though it was shot long time ago, both the ads still linger in our minds. (This process technically is called as communication) Another novel thing about these ads is it paved way for two ways understanding thereby making it more reachable. When you formulate advertisements of such type, automatically the much-needed attention sets in! G3 Media Works has worked with various popular brands and has contributed a lot in its brand growth. Click here to know, how we as an organization can help you in this process.
The Reality: Enabling the EMC quotient becomes all the more important for advertisers especially at this phase as more and more brands are emerging and the focus of retaining customers is also increasing day by day! In other words incorporating this approach is the perfect solution for this growing Oligopoly Market!
G3 Media Works is your perfect trump card for an unparalleled AD film experience!