How Are The Advertising Trends In 2021?
Reading Outcome :: After reading the article, readers and other fellow followers will get an outlook on various patterns and trends that play a crucial role in determining the media consumption pattern.
Reading Time: 15 Minutes
If at all, you are considering a media entry or a visual foray in 2021 then, this is what you need to consider for better recognition and performance.
Trend-1: Internet Consumption Will be at 52% - Believe it or not, year 2021 is an era mainly dedicated for netizens and their fellowship! If you want yourself or your organization or your brand or anything for that matter to reach its potential, then projecting yourself on the Internet platform is what you need.
Not alone that, this is also your perfect chance to earn name and fame across various horizons and boundaries at a short period of time
» Netflix: If you want your plot or story or dramas or operas to be heard and felt, then this is your zone. Netflix on the whole encourages creative and
» You Tube Videos: Right from advertisements to that of documentaries everything has a place in You Tube. So, this is your perfect chance if you want to be a global star.
Trend-2: Television Viewership Projected At 27% -Though the television viewership is slightly lower when compared to the internet usage, one can boldly say that Television is also the next destination if you want to be that‘wannabe person’ who wants to set in a trend that matches with viewership and better audience persona
In addition to that television gives you the advantage of visual presence that you can harness in no time. So leverage the chance in favor of you!
» Daily Soaps: This is a great chance for you to project yourself from various dimensions. Plus it also enables you to set a mark in the media industry and publicity dimensions.
» Walk The Talk Shows: An alternate to your usual interview sessions, these walk the show sessions are a great way to project your media brand presence at prime times with thought and leadership.
Trend-3: Outdoor Publicity to be at 7% - Surprisingly the trends gets lower in the upcoming days! Wondering why? The reason being we live in an era where everything gets digital and hence the need for outdoor publicity automatically goes down. Also people noticing these hoardings or advertisement signs are going down due to the persistent digital advertisements, which hovers around the Internet.
Hence consider doing Outdoor Publicity with a tinge of innovation and creativity that will spread your fame!
» Image Building: Conducting events, sessions that aids in audience attention brand focus, purchase value and retail sellingis the next best thing of outdoors publicity.
» Awareness and Display: Be it a launch or any other attention seeking promotion that will aid your brand, outdoor publicity will be the acceptable solution as it brings in the needed channelization.
Trend-4: Newspaper Advertising To Be At 6% - Given the situation and environmental hazards around us, it wouldn’t be a surprise if newspaper go paperless! Hence they getting digital in terms of promotion is round the corners and the trend is going to shoot up in the up-coming days!
Thus if you are considering Newspaper as a source of advertisement, then analyze its overall benefits in the upcoming days for a better performance.
» News: You can still approach the newspaper if at all you need some coverage for your happenings that can possibly convert itself into news.
» Promotion: Nothing can beat the reputation that a newspaper offers for its readers. If you want to enhance your product presence to a large audience sect, Newspapers will be your next resort.
Trend-5: Radio Advertisement To Be Channelized At 5% - Believe it or not, one of the oldest forms of communication is also going down in advertisement due to the digital promotions that is creating the buzz.
Yet the power of radio advertisements can be harnessed if you can weigh down the possibilities on the whole.
» Hear The Talk Sessions
» Verbal Advertisements
Trend-6: Magazine Advertisements Valued At 3% - The same factors mentioned in radio advertisement follows here. Except that it comes with imageries and better layout structure
Trend-7: Cinema Advertisement To Be Measured AT 1% - Last but not the least the proportion of advertisement in cinema is also said to come down by 1% in the next year. This again can be attributed to factors like men, money, material, machine etc that increases the overall costs. But if you are a person who believes in projecting yourself better in silver screen is what that defines you then consider the following factors like
» Brand Endorsements
» Media Management
» Celebrity Focus
» Event marketing that will enhance your presence in a stupendous manner
The main purpose of this blog is to make you aware that the trend associated with advertisements are on the rise and they becoming digital is also on the cards. Hence, plan your advertisements in such a manner that will make you class apart!